Several factors influence real estate prices in Brent Borough, which is located in North West London. The area's proximity to central London significantly impacts property values, with good transport links such as the Jubilee and Bakerloo Underground lines, and the London Overground enhancing accessibility. Moreover, the demographic composition plays a role, as Brent has a diverse community that attracts families and young professionals seeking a vibrant environment. The presence of amenities such as parks, schools, and shopping areas, particularly around Willesden Green and Harlesden, further increases demand. Recent regeneration projects, like the redevelopment of the Brent Cross area, have also contributed to rising prices by attracting new businesses and improving public spaces. Additionally, socio-economic factors, including average income levels and employment rates within the borough, influence buyer capacity and investment trends, thereby affecting overall real estate pricing.